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Adidas hopes barefoot shoes fit like a glove

The Men Nike Roshe Run Anti-Fur world's second largest athletic company unveiled its first "barefoot" training shoe Tuesday, which is designed to mimic the experience of exercising barefoot while providing the protection, traction and durability of a shoe. stores in nike free australia November priced at $90.

"People who believe barefoot is the way to go . are very emphatic about it," said Matt Powell, an analyst with industry research organization SportsOneSource Group. "They want to spread the message. athletic shoe industry, it is one of the fast growing categories. Sales have more than doubled in the past year to roughly $750 million, according to SportsOneSource.

Nike holds roughly 65 percent of the market, appealing to both barefooters and others with the Men Nike Free 5.0 + traditional running shoe look of its "Free" line. Vibram has about 10 percent of the market with its Five Finger shoe, which encases each toe separately.

Adidas, which claims 11 percent of the market, designed its barefoot shoe to balance the two styles. It covers the foot as a shoe would but with a sock like fit and toe compartments to allow more natural movement.