Great Product nike free run

Great Product

Just because you have a great idea and make a great product (or deliver a great service) doesn't mean you will build a powerful brand and enjoy great success. This sad truth sometimes becomes personal when a product I love makes egregious branding errors. In fact, it really makes my blood boil. I l Women Nike Free 3.0 ove walking in New York City going up the avenues and through the park. I love walking in Paris to the Eiffel Tower and through the Tullieries. I love hiking in the mountains of Austria and around the volcanoes in Maui. I have all sorts of wobble boards, weighted balls, body bars, ankle weights, abdominal wheels and yoga mats. I Men Nike Free Trainer 5.0 also have an elliptical machine, Rollerblades, inversion table and now MBT shoes. The better your name, the easier it is to get into the mind. Think BlackBerry. Ideally you want to be first in a new category. This will give you credibility, authenticity and instant leadership. Think Red Bull and energy drink. If you aren't first, then you want to be the opposite of the competition. Think Monster, the 16 oz energy drink and the No.2 brand. I could never see the Toyota one happening. While companies like IBM and GE might be known by their initials, they actually stand for International Business Machines and General Electric. They can get away with the shorthand because they are leaders and have been around forever, IBM has been around for 84 years and GE 116 years. When you are that old and that established, you can use initials. Note: neither company ever changed their name to the initials. When nobody knows your name, you can't use initials. It just makes a bad name worse. Initials are much more difficult to remember than a name and initials communicate nothing about your brand. Of course the full name is no good either. I doubt a ny tribe in Kenya would be running around in $250 shoes. And the shoes are so big and so klutzy looking that calling them "barefoot technology" is non sensical even if it is true. The research might say they re create the positive effects of walking barefoot, but they don't give that impression at first glance. And perception is everything.